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- OUAI Fine Shampoo. Tired of saying "I'm fine"? Us too. This shampoo gently cleanses strands, adds weightless body, and reduces frizz. Strengthening keratin, nourishing biotin, and moisturizing chia seed turn the volume up on fine hair for a fuller, more voluminous look. It's the 'pick me up' your hair has been waiting for.
- OUAI Fine Conditioner. Fine hair's best friend. This nourishing conditioner formulated for fine hair types uses keratin, biotin, and chia seed oil to hydrate, strengthen, and boost volume without weighing hair down. So you can spend less time photoshopping your hair and more time living a "full life."
- OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.
- Ingredients That Get The Job Done. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
- For Real Life, For Real People. Celebrity stylist Jen Atkin had used every product on the market but couldn't find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly — no glam squad needed.
LET’S DO THINGS OUR OUAI. OUAI is a breath of “fresh hair” in the beauty and wellness world. It’s here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well.
THE PAIR FOR FINE HAIR. For fine hair that needs finessing, call on this body-building duo that brings lifeless locks bounce, hydration, and protection. Thoroughly wet hair with lukewarm water then lather OUAI Fine Shampoo in hands. Massage shampoo in the direction of hair growth. Rinse, squeeze out excess water, then follow with Fine Conditioner, focusing on midshaft and ends. Rinse with cold water to close the hair cuticle and add shine.
EFFORTLESS BEAUTY AT YOUR FINGERTIPS. Life is hard, but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ‘Gram without the glam squad. GLOW FROM HEAD TO TOE. The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve effortless looks and all-over body care for extra glow and hydration. OUAI’s line recently expanded to include dreamy perfumes, super chill bath bombs and luxurious body scrubs. Take your self-care days to the next level.
JOIN THE COMMUNITY. OUAI is more than a company; it’s a community. Daily feedback from customers and stylists help OUAI to create the products you will love by asking you what you want instead of telling you what you need.